The Z Hotel Is Almost Ready—It Just Needs Some Booze

Another boutique hotel pops up this summer in one of New York City's outer boroughs, and—surprise!—it's got a rooftop bar. Long Island City's Z Hotel, a sleek 100-room tower adjacent to the Queensborough Bridge, is almost ready to open its doors, but will the area's total lack of foot traffic spell doom for the much-hyped project? Owner Henry Zilberman, whose background as the owner of a local car service makes him something of an expert on location, is optimistic about the destination's appeal to tourists and business travelers. In a 2007 interview, Zilberman made the convincing case

Renderings of the Z (Z for 'Zilberman,' or for 'zany?') have been circulating on the web for a few years, and now that the whole thing is up, we have to admit, we like it a lot better than the nearby Ravel Hotel's bland exterior. At the Z, balconied walkways are set off by playful multicolored panels, and the grey-brick-and-glass facade is much more at peace with the neighborhood's industrial backdrop. But the question remains: how will a hotel premised on the appeal of its "Gansevoort vibe" make out in such bleak surroundings?